![]() (In fact, Ridley Scott planned to have a scene in his film Gladiator where some of the arena fighters endorsed products, but changed his mind when he realized that the public wouldn't buy it as real.) Popular gladiators would regularly be paid to endorse various products and services. Interestingly, the idea of celebrity endorsements dates back at least to Ancient Rome. Given that the usual dynamic is a very well-known author endorsing a lesser-known one ("John Anonymous is this generation's Master of the Macabre!" ~ Stephen King), whether the well-known author has even read the book in question is, of course, uncertain. That is to say, if you paid the celebrity to endorse your product, you had to mention that on the screen somewhere.Īlthough most common on TV, a common literary equivalent is to see a brief quotation from one author enthusiastically endorsing the work of another one on the cover or in the opening pages of their latest work. Some, like Paul Newman, have gone so far as to create the products they sell.ĭue perhaps to its prevalence, in some jurisdictions it is required to indicate in a caption or subtitle if the celebrity endorser was compensated for the endorsement. Actors, athletes, musicians and other notables have lent their talents to TV commercials. ![]() ![]() The use of celebrities in product advertising seems to appear more in TV than in older media, such as radio, print and even cinema. ![]() More properly called "Celebrity Spokesman", as an endorsement requires the celebrity testify to his own use of the product, and this isn't always part of a celebrity's role in the commercial. ![]()
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